Mobile Marketing and Strategy by Energy Companies

Pubblicazioni

1) Articolo e capitolo di libro:

Iovino Felicetta & Migliaccio Guido

Mobile Marketing and Strategy by Energy Companies

in International Journal of Public Sector Performance Management, Vol. 6 No. 3, 2020, pp.310-326

Dettagli: https://www.inderscience.com/info/inarticle.php?artid=107764

con significative modifiche, anche in:

Yaakov Weber, Demetris Vrontis, Evangelos Tsoukatos and S. M. Riad Shams (Eds.)

The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities

Emerald, Bingley, UK, 2019, pagg. 135-152, Chapter 9, con il titolo: “E-marketing and Strategy by Energy Companies

Dettagli: https://www.emerald.com/insight/content/doi/10.1108/978-1-83867-249-220191011/full/html